Training Recording
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January 18, 2024
30 minutes
Analytics
About the Expert
Sarah Mitchell
Sarah Mitchell is a digital marketing strategist with over 10 years of experience helping businesses optimize their marketing campaigns. She's worked with Fortune 500 companies and startups alike, specializing in data-driven marketing strategies that deliver measurable results.
Training Overview
Learn how to interpret your marketing data and make data-driven decisions that boost ROI. This comprehensive session covers heat mapping, conversion tracking, and A/B test analysis with real-world examples and actionable strategies.
Key Takeaways:
- How to set up proper conversion tracking across all channels
- Advanced Google Analytics 4 techniques for better insights
- Heat mapping tools and how to interpret user behavior data
- A/B testing frameworks that actually work
- ROI calculation methods for different campaign types
Training Resources
Campaign Analytics Checklist
Google Analytics 4 Setup Guide
ROI Calculator Template
Excel
Ready to Optimize Your Campaigns?
Get Sarah's complete Campaign Analytics Toolkit including templates, checklists, and advanced tracking setups.
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